What does your business actually know?

Internal — review tooling, removed before this is published The referent rule (Mike, 2026-07-21): knowledge sits with the people who hold it, so those statements read “My team knows / can describe…”. A process or an artifact exists in the business whether or not any one team knows about it, so those read “Our…” — in the sales process it is less about team knowledge and more about the process serving its purpose. The referent follows the subject; do not flatten them to one voice.

Change the wording, add or remove statements, move them between sections, set which pairs get compared, reorder with the arrows. Edits save to this browser as you type. Export instrument writes the whole set to JSON — hand that back and it becomes canonical. Restore defaults returns to the 29 you have now.